Detroit, Michigan
Designer. Strategist. Creative thinker.
Thoughtful strategy.
Distinctive design.
Jordan Mickey
Creative & Digital Strategy Manager
I bring strategy and design together to help brands tell their stories, connect with their audiences, and make an impact.
From identities and campaigns to websites and social content, I build work with a clear purpose and a little personality.
Let’s make something thoughtfulSelected work
Branding / Campaigns / DigitalBrand Identity / Website Design / LinkedIn Management
XP3 Data LLC
My Role
- Logo & Brand Identity Design
- Color & Typography Systems
- Website Design
- Responsive Design
- Contact Forms & Analytics Integration
- Ongoing LinkedIn Management
- Social Media Graphic Design
XP3 Data helps businesses collect, secure, and analyze data through custom software, data analytics, and training solutions. The company approached me to develop a brand identity and website reflecting its innovation and expertise for audiences in healthcare, utilities, manufacturing, and other industries.
I created a cohesive visual identity and a modern website designed to make the company’s services easy to understand. The partnership now includes ongoing LinkedIn social media management, extending the brand into regular communication with its professional audience.
Challenge
The identity and website needed to communicate technical expertise while remaining approachable to potential clients.
The project focused on presenting XP3 Data’s services clearly, connecting its visual identity across different materials, and giving visitors a straightforward path to learn more or make an inquiry.
Brand Identity
Logo Design
I designed a clean, bold logo with modern typography to reflect XP3 Data’s approach to technology.
Color & Typography
A combination of blues and greens expressed reliability, security, and growth. A contemporary sans-serif typeface supported clarity and consistency across the brand’s materials.
Brand Assets
I developed a branding kit including business cards, social media templates, and presentation decks. These assets provided a coordinated foundation for the company’s professional communications.
Website Design
Homepage & Service Architecture
A prominent hero section introduced XP3 Data’s value proposition, supported by client logos. Service pages organized custom software development, data analytics, and training into accessible content with clear calls to action.
Client Experience
A dedicated section highlighted the company’s client roster, including DTE Energy, BASF, and Blue Cross Blue Shield, giving visitors context for XP3 Data’s experience.
Responsive Layouts
The website was designed for desktop, tablet, and mobile users, with layouts that supported clear navigation and readable content across screen sizes.
Contact & Analytics
I integrated contact forms and analytics tools to support inquiries and provide a foundation for tracking website engagement.
LinkedIn & Social Media Graphics
Ongoing LinkedIn Management
I now provide ongoing LinkedIn social media management for XP3 Data, continuing the partnership beyond the initial brand and website project.
Bringing the Brand Into Social Content
Social media graphics extend the visual identity into LinkedIn, using the established colors, typography, and design elements to maintain a recognizable presence.
The examples below showcase this ongoing graphic design work.
Outcome
A connected brand presence across identity, website, and ongoing LinkedIn communication.
The project delivered a visual identity, reusable brand assets, and a responsive website presenting XP3 Data’s services and experience.
Ongoing LinkedIn management and social media design continue that work, carrying the brand into regular communication with its professional audience.