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Westwood AI & Roof Ranger

Unified Brand Identity, Website Design & Ongoing Digital Support
Dakoyta Greenman approached Sol Studios with a clear but layered vision: two companies in different industries operating under one cohesive, scalable brand ecosystem. Westwood AI focuses on AI-powered smart solutions, while Roof Ranger delivers high-tech, drone-powered roof inspections. While the industries differ, both brands rely on innovation, precision, and trust.

What began as a unified brand identity project evolved into a full-scale partnership including logo systems, visual branding, two custom websites, mobile and desktop optimization, booking functionality, and ongoing website maintenance.



Objectives

  1. Develop a cohesive identity system connecting both brands visually

  2. Clearly differentiate each brand’s voice while maintaining a shared foundation

  3. Communicate innovation, trust, and precision across tech and construction sectors

  4. Design scalable websites optimized for both desktop and mobile users

  5. Build flexible digital systems that support growth, bookings, and future marketing efforts


Brand Identity & Design System

A shared six-color palette was created to serve as the foundation for both brands, ensuring visual cohesion while allowing flexibility:

  • Slate Indigo (#4A4E69): Stability and professionalism
  • Beacon Yellow (#FFC72C): Innovation and visibility
  • Iron Black (#1F1F1F): Strength and grounding
  • Dusty Ivory (#F4F3EE): Warm, modern neutrality
  • True White (#FFFFFF): Clean structure and balance
  • Signal Orange (#FF6B35): Action-driven accents and CTAs

This palette was applied consistently across brand assets, websites, and marketing materials.

Typography System

  • Lato: Shared primary typeface for both brands for clarity and accessibility
  • Ofelia Display: Used for Westwood AI headlines to establish a refined, tech-forward presence
  • DIN 2014 Narrow Bold: Exclusive to Roof Ranger, reinforcing an industrial, field-service tone




Logo Design & Visual Language

  • Westwood AI: Features a neural-inspired mark symbolizing intelligence, connectivity, and forward-thinking technology

  • Roof Ranger: Incorporates a drone-forward mark with architectural elements to highlight aerial inspections and precision

Custom iconography was developed to visually support services such as AI solutions, robotics & automation, mapping, inspections, and drone technology.



Website Design & Development

Westwood AI Website

  • Custom-designed website aligned with the Westwood AI brand system
  • Clean, modern UI reflecting advanced technology and innovation
  • Clear service breakdowns and messaging hierarchy
  • Desktop and mobile-first optimization to ensure accessibility across devices
  • UX-focused layout designed to support scalability as offerings expand

Roof Ranger Website

  • Custom website designed with a more industrial, service-driven aesthetic
  • Strong visual hierarchy emphasizing inspections, reliability, and action
  • Booking-focused user flow to support service inquiries and scheduling
  • Optimized for both desktop and mobile users, ensuring ease of use for homeowners, contractors, and commercial clients

Both websites were designed with responsive layouts, ensuring seamless performance across screen sizes and devices.

Booking, Pages & Ongoing Optimization

Beyond initial website builds, ongoing digital support includes:

  • Website updates and maintenance for both brands
  • Mobile and desktop optimization refinements
  • UX improvements based on evolving business needs
  • Booking page setup and restructuring to support scheduling and events
  • Navigation and page layout updates for clarity and usability
  • Brand consistency checks across web, email, and digital touchpoints

This ongoing collaboration allows both brands to evolve while maintaining a polished, professional online presence.

Deliverables

  • Primary and alternate logo systems for both brands
  • Full color and typography systems
  • Business cards and letterhead designs
  • Presentation templates
  • Email signature designs
  • Custom iconography system
  • Two fully designed websites (Westwood AI & Roof Ranger)
  • Mobile and desktop optimization
  • Booking page setup and refinement
  • Ongoing website maintenance and updates



    • By developing both brands and websites simultaneously and continuing to support their digital growth, Westwood AI and Roof Ranger now operate within a unified, future-ready ecosystem that:

    • Maintains strong visual and strategic consistency across platforms
    • Preserves distinct brand personalities within a shared system
    • Supports scalability for new services, campaigns, and technology
    • Delivers optimized, user-friendly experiences on both desktop and mobile

    Dakoyta’s vision of two brands, one identity system is now fully realized and actively supported through continued design and digital strategy, positioning both companies for long-term growth in their respective markets.