Developing two brands simultaneously required a balance between consistency and differentiation. Each company needed to appeal to its own audience while clearly belonging to the same brand family.

The work needed to:

• Create a scalable identity system connecting both companies
• Give each brand a distinct voice and visual personality
• Communicate innovation, professionalism, and trust
• Provide responsive websites for desktop and mobile users
• Build flexible digital experiences that could evolve with each business

I led the brand strategy, logo design, and development of the visual identity system across both companies.

Color and typography systems provided a shared foundation while allowing each business to communicate its own services and character. The identity extended into iconography, stationery, presentation templates, and email signatures.

This approach gave the founder a coordinated set of brand assets for both businesses, with enough flexibility for each to stand independently.

I designed and developed two custom websites that reflected each company’s goals while maintaining a connected visual direction.

Westwood AI

• A custom responsive website
• A clean, technology-focused interface
• Clear organization of services
• A flexible user experience supporting future additions

Roof Ranger

• A service-focused website
• A booking-first user experience
• Responsive layouts for homeowners and commercial clients
• A clear messaging hierarchy designed to support inquiry and booking decisions

The work expanded into a long-term creative and digital partnership. As the businesses evolve, I provide ongoing support across their websites.

This includes:

• Website updates and maintenance
• User experience improvements
• Mobile and desktop optimization
• Booking page enhancements
• Navigation refinements
• Brand consistency across digital touchpoints

Continued updates allow the digital experiences to adapt alongside the businesses while staying connected to the original brand direction.

Brand Assets

• Brand strategy and logo systems
• Visual identity guidelines
• Color and typography systems
• Custom iconography
• Business stationery
• Presentation templates
• Email signatures

Digital Experiences

• Two custom websites
• Responsive UX/UI design
• Booking system design
• Ongoing website optimization

Two distinct businesses connected through a shared identity and coordinated digital experiences.

Developing both brands together created a flexible foundation that allows each company to stand independently while remaining visually connected.

The project brought brand strategy, visual design, website development, and ongoing support into one partnership, giving Westwood AI and Roof Ranger a consistent starting point for future growth.