I create brands, campaigns, and digital experiences that help organizations connect with audiences and drive measurable results.
Creative & Digital Strategy Manager • Detroit.
The Power of Prevention – National Conference
Conference Branding · Campaign Design · Editorial DesignOverview
I collaborated with First Media Group to develop the visual identity and promotional materials for The Power of Prevention, a national conference on substance misuse hosted by the Empowerment Zone Coalition in Detroit. The conference brings together leaders from public health, education, government, philanthropy, and community organizations to advance prevention strategies and strengthen community well-being.What began as the design of an electronic Save-the-Date expanded into a comprehensive branding initiative that included sponsorship materials, digital registration assets, and a cohesive visual system supporting the conference's promotion, fundraising efforts, and attendee experience.
The Challenge
The conference required a professional visual identity that could communicate the significance of a national event while remaining approachable and accessible to a diverse audience.
The design system needed to:
The design system needed to:
- Generate early awareness through compelling promotional materials
- Present sponsorship opportunities in a clear and organized format
- Maintain visual consistency across print and digital platforms
- Celebrate Detroit as the host city while supporting the conference theme, A Call to Action from Detroit to the Nation
- Establish a scalable design system capable of supporting future conference materials
My Role
I led the creative development and design of the conference's promotional and fundraising materials, including:
- Art Direction
- Conference Branding
- Visual Identity System
- Editorial & Print Design
- Sponsorship Package Design
- Digital Marketing Graphics
- Responsive Web & Mobile Assets
Brand Identity & Visual System
The project began with the development of a clean, modern visual language that could be applied consistently across every conference touchpoint.
The electronic Save-the-Date established the overall look and feel by prioritizing a strong typographic hierarchy and clear communication of the event's key information.
Following initial stakeholder feedback, I refined the design by incorporating subtle Detroit skyline imagery into the background, reinforcing both the conference location and its broader mission while maintaining readability and visual balance.
This design language became the foundation for all subsequent conference materials.
The electronic Save-the-Date established the overall look and feel by prioritizing a strong typographic hierarchy and clear communication of the event's key information.
Following initial stakeholder feedback, I refined the design by incorporating subtle Detroit skyline imagery into the background, reinforcing both the conference location and its broader mission while maintaining readability and visual balance.
This design language became the foundation for all subsequent conference materials.
Campaign Materials
As planning progressed, the visual system expanded to support additional promotional and fundraising efforts.
I designed a multi-page sponsorship guide that clearly communicated partnership opportunities and investment levels for corporate sponsors, foundations, and community organizations.
The layout emphasized:
To support the conference's online experience, I created responsive registration graphics optimized for both web and mobile platforms.
These assets ensured a consistent visual experience across registration pages, digital communications, and event platforms.
Sponsorship & Strategic Partnership Package
I designed a multi-page sponsorship guide that clearly communicated partnership opportunities and investment levels for corporate sponsors, foundations, and community organizations.
The layout emphasized:
- Clear information hierarchy
- Easy-to-navigate sponsorship tiers
- Consistent branding
- Professional presentation for fundraising outreach
Registration & Digital Assets
To support the conference's online experience, I created responsive registration graphics optimized for both web and mobile platforms.
These assets ensured a consistent visual experience across registration pages, digital communications, and event platforms.
Deliverables
- Conference Visual Identity
- Electronic Save-the-Date
- Sponsorship & Strategic Partnership Package
- Digital Registration Graphics
- Web & Mobile Event Assets
- Promotional Marketing Materials
- Editorial Layout System
Outcome
The final visual identity established a cohesive and professional brand system that supports every stage of the conference experience—from early promotion to sponsorship outreach and attendee registration.
The Save-the-Date generated early awareness, while the sponsorship package provides the Empowerment Zone Coalition with a polished fundraising tool for engaging corporate sponsors, foundations, and strategic partners. Together, the materials create a scalable visual foundation that will continue to support future conference communications as the event grows.
The Save-the-Date generated early awareness, while the sponsorship package provides the Empowerment Zone Coalition with a polished fundraising tool for engaging corporate sponsors, foundations, and strategic partners. Together, the materials create a scalable visual foundation that will continue to support future conference communications as the event grows.