I collaborated with First Media Group to design an electronic Save-the-Date for The Power of Prevention, a national conference on substance misuse hosted by the Empowerment Zone Coalition in Detroit. The goal was to create a visually engaging, professional piece that could generate early awareness while clearly communicating the scale and significance of the event.

The Save-the-Date needed to reflect EZC’s mission, incorporate Detroit as a central character in the story, and feel appropriate for a national audience.

The initial concepts focused on strong hierarchy and clarity, ensuring the event title, dates, and location were immediately readable. After early feedback, the client requested a stronger connection to Detroit and a more elevated visual treatment.

In response, I incorporated subtle Detroit skyline elements into the background, using controlled opacity to add depth without overpowering the content. This helped visually reinforce the theme “A Call to Action from Detroit to the Nation.”

The final direction balanced bold typography, clean spacing, and brand-aligned colors to create a piece that felt professional, grounded, and impactful.

The client approved the primary design direction and requested a refined version with lighter background opacity to improve readability. The final Save-the-Date successfully set the visual tone for the conference and provided a strong first impression for a national audience.