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Social Media & Content Strategy for Steinberg Goodman Law

Social media strategy, Canva brand kit, social media templates, content formatting
Kimberly, the founding attorney of Steinberg Goodman Law, had already written several blog articles and compiled FAQ content for the firm’s website. However, she needed creative support to transform these internal resources into public-facing, brand-aligned assets for social media and digital engagement. The goal was to boost visibility, drive education around personal injury law, and strengthen the firm’s digital presence across platforms like Instagram, Facebook, and LinkedIn.





Objectives

  • Refine and format drafted blogs and FAQ content for web and social media
  • Develop a visual identity system tailored to the firm’s tone—professional, trustworthy, and accessible
  • Build out Canva templates that Kimberly and her team could confidently use moving forward
  • Create a full social media content guide and hashtag strategy
  • Provide onboarding and ongoing support to walk Kimberly through content implementation and scheduling

    • Process

  • Content Optimization & Formatting
    Kimberly’s drafted articles on pedestrian safety and water safety were edited for SEO, clarity, and visual hierarchy. These were prepped for blog publication on the firm's website and tailored to match the tone and language of Steinberg Goodman Law.
  • Visual Brand Development in Canva
    A clean and modern Canva Brand Kit was developed, featuring a legal-specific color palette (navy, seafoam green, cream, charcoal), font pairings, and icons representing key practice areas (e.g., car accident, animal attack, medical malpractice).
  • Custom Template Creation
    Multiple Canva templates were designed for use across Instagram, Facebook, and LinkedIn:
    • Practice Area Spotlight Template
    • Know Your Rights Series
    • FAQs & Legal Tips Post Format

    Each template featured editable fields, headline/body text hierarchy, icons, and call-to-action blocks such as “Contact us for a free consultation.”
  • Hashtag Strategy & Guide Development
    A robust hashtag strategy was developed for all of the firm’s practice areas—including auto accidents, rideshare claims, dog bites, wrongful termination, malpractice, and more. These hashtags were tailored for discoverability on Instagram, LinkedIn, and Facebook and were categorized in an easy-to-use spreadsheet.
  • Training & Implementation Support
  • Kimberly was given a walkthrough of how to:
    • Create blog posts within the backend of the website
    • Use the Canva templates to create branded content
    • Schedule and manage posts via Canva’s scheduling tool

    Additionally, I coordinated directly with her developer, Patrick, to upload and optimize the blog posts and implement a new FAQ page on the website.

    • Deliverables

  • Optimized blog content (2 articles)
  • SEO-focused titles and meta descriptions
  • Full hashtag strategy spreadsheet
  • Canva Brand Kit with brand colors, fonts, and iconography
  • 3 custom Canva social media templates
  • Static graphic examples and caption copy
  • Email copy and posting strategy templates
  • Guidance on blog publishing and scheduling via Canva

    • Outcome

    Kimberly now has a fully built, brand-aligned social media toolkit that allows her to show up professionally online without needing to design from scratch. The templates are reusable and easily customizable, and the firm’s blog content is now ready for launch and promotion across channels.

    By transforming internal drafts into polished visual and written assets, this collaboration positioned Steinberg Goodman Law as a knowledgeable and trustworthy resource for personal injury representation in Michigan.