The project focused on turning existing expertise into accessible content and a repeatable publishing process.

• Refine drafted blogs and FAQ content for web and social media
• Develop a visual system reflecting a professional, trustworthy, and accessible tone
• Create Canva templates Kimberly and her team could confidently reuse
• Organize a social media content guide and hashtag strategy
• Provide guidance on content implementation and scheduling

Blog Editing & Formatting

I edited Kimberly’s articles on pedestrian safety and water safety for clarity, search visibility, and visual hierarchy. The content was prepared for publication on the firm’s website and aligned with its tone and language.

The work included SEO-focused titles and meta descriptions, along with formatting to make the articles easier to navigate.

FAQ & Website Coordination

I coordinated with the firm’s developer, Patrick, on uploading and optimizing the blog posts and implementing a new FAQ page. This connected the content work with the firm’s website publishing process.

Canva Brand Kit

I developed a clean, modern Canva Brand Kit using navy, seafoam green, cream, and charcoal, supported by font pairings and icons representing practice areas such as car accidents, animal attacks, and medical malpractice.

Reusable Social Media Formats

I designed three custom template formats for use across Instagram, Facebook, and LinkedIn:

• Practice Area Spotlight
• Know Your Rights
• FAQs & Legal Tips

Each format included editable fields, clear headline and body text hierarchy, icons, and call-to-action blocks such as “Contact us for a free consultation.”

The templates gave the team a consistent starting point for new content without needing to rebuild the design each time.

I developed a hashtag strategy covering the firm’s practice areas, including auto accidents, rideshare claims, dog bites, wrongful termination, and malpractice.

The hashtags were organized into an easy-to-use spreadsheet to support post preparation across Instagram, LinkedIn, and Facebook.

Static graphic examples, caption copy, email copy, and posting strategy templates provided additional guidance for putting the visual system into use.

I walked Kimberly through the tools and steps needed to use the toolkit:

• Creating blog posts within the website’s backend
• Using the Canva templates to develop branded content
• Scheduling and managing posts through Canva’s scheduling tool

The implementation support connected the finished assets with a practical workflow for preparing, publishing, and managing future content.

• Two optimized blog articles
• SEO-focused titles and meta descriptions
• A categorized hashtag strategy spreadsheet
• A Canva Brand Kit with colors, fonts, and iconography
• Three custom Canva social media templates
• Static graphic examples and caption copy
• Email copy and posting strategy templates
• Guidance on blog publishing and Canva scheduling

A reusable content and design toolkit that helps the firm communicate its expertise with consistency.

Kimberly received brand-aligned templates, prepared blog content, and practical publishing guidance. The editable formats gave her team a way to create professional social content without designing each post from scratch.

The collaboration transformed internal drafts into polished written and visual assets, providing a foundation for legal education and ongoing digital communication.