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Premier Construction & Design

Brand Repositioning & Visual Identity Refresh
Premier Construction & Design is a full-service commercial construction firm offering both construction execution and interior design expertise. While the company had strong work and a solid reputation, their visual presence did not fully reflect the quality, sophistication, or range of services they provided.

The goal of this rebrand was to elevate Premier’s brand to better support credibility, brand awareness, recruiting efforts, community presence, and lead generation, while clearly communicating their unique ability to operate at the intersection of construction and design.





The Challenge

Premier needed a brand system that could do a lot of heavy lifting:
  • Present the firm as established, professional, and trustworthy
  • Appeal to commercial clients, partners, and future hires
  • Support both marketing and recruiting initiatives
  • Showcase their construction expertise without losing the design-forward side of the business
  • Create consistency across digital, social, and email marketing

One brand voice wasn’t enough. Their services naturally lived in two worlds, and the identity needed to reflect that.

The Strategy

  • I developed two complementary brand concepts under one cohesive system:
    1. Construction Concept
      Focused on strength, precision, and execution
      Designed to build trust with developers, partners, and commercial clients
    2. Design Concept
      Focused on creativity, refinement, and future-forward thinking
      Designed to appeal to architects, designers, tenants, and recruits

    Together, the concepts allowed Premier to speak to different audiences without fragmenting the brand.

    • The Solution

    The Solution

    Brand & Visual System

    • Refined use of typography pairing bold, modern sans-serifs with elegant serif accents
    • High-contrast black, white, and neutral palettes supported by Premier’s signature red for recognition
    • Clean layouts balanced with editorial moments to elevate storytelling
    • Subtle graphic elements inspired by architectural forms and materials

    Marketing & Content Assets

    • Email marketing design (Design Pulse: Insider) to position Premier as a thought leader in workplace and interior trends
    • Social media templates and campaigns, including:
      • “Behind the Build” construction storytelling
      • “From Sketch to Space” design-forward narratives
      • Year-in-review and project showcase carousels
    • Visual consistency across LinkedIn, Instagram, and Facebook to strengthen brand recall

    Recruiting & Community Impact

    • Elevated visuals that position Premier as a modern, desirable workplace
    • Content that highlights craftsmanship, culture, and collaboration
    • Brand storytelling that connects projects to people and community impact

    The Results

    The rebrand gave Premier Construction & Design a flexible, future-proof identity that:
    • Strengthened credibility with commercial clients and partners
    • Improved brand awareness and visual consistency across platforms
    • Supported recruiting by showcasing culture, quality, and growth
    • Helped marketing and sales teams tell clearer, more compelling stories
    • Reinforced Premier’s position as both a builder and a design partner

    A Year in Review - Carousel Email Design Behind the Build - Carousel

    Key Takeaway

    By separating construction and design into two strategic visual concepts while maintaining one cohesive brand system, Premier Construction & Design gained clarity, versatility, and stronger alignment with their business goals.

    This rebrand wasn’t about starting over. It was about refining the story they were already telling and making sure it matched the level of work they deliver every day.