Detroit, Michigan
Designer. Strategist. Creative thinker.
Thoughtful strategy.
Distinctive design.
Jordan Mickey
Creative & Digital Strategy Manager
I bring strategy and design together to help brands tell their stories, connect with their audiences, and make an impact.
From identities and campaigns to websites and social content, I build work with a clear purpose and a little personality.
Let’s make something thoughtfulSelected work
Branding / Campaigns / DigitalBrand Repositioning / Visual Identity Refresh
Premier Construction
& Design
My Role
- Brand Strategy & Visual Direction
- Visual Identity Development
- Email Marketing Design
- Social Media Design
- Content & Campaign Concepts
Completed while at Friedman Real Estate
Project: Premier Construction & Design
Premier Construction & Design is a full-service commercial construction firm offering construction execution and interior design expertise. The company had strong work and a solid reputation, but its visual presence did not fully reflect the quality, sophistication, or range of its services.
While working at Friedman Real Estate, I developed a refreshed brand direction to support credibility, awareness, recruiting, community presence, and lead generation. The central goal was to communicate Premier’s ability to bring construction and design together through one cohesive identity.
Challenge
Premier needed a brand system that could serve several audiences and business goals:
- Present the firm as established, professional, and trustworthy
- Appeal to commercial clients, partners, and future hires
- Support both marketing and recruiting initiatives
- Showcase construction expertise alongside the design side of the business
- Create consistency across digital, social, and email marketing
The identity needed enough range to express both sides of the company while making their connection clear.
Strategy
I developed two complementary brand concepts within one cohesive system.
Construction Concept
This direction focused on strength, precision, and execution. It was designed to communicate capability and build trust with developers, partners, and commercial clients.
Design Concept
This direction emphasized creativity, refinement, and forward thinking. It created space for Premier’s interior design expertise and supported communication with architects, designers, tenants, and potential recruits.
Together, the concepts allowed Premier to address different audiences while maintaining a recognizable brand.
Visual System
The refreshed visual language brought structure and flexibility to Premier’s communications.
- Bold, modern sans-serif typography paired with elegant serif accents
- Black, white, and neutral palettes supported by Premier’s signature red
- Clean layouts with editorial moments to support storytelling
- Subtle graphic elements inspired by architectural forms and materials
These shared elements connected the construction and design concepts across the brand’s marketing materials.
Marketing & Content
Email Marketing
I designed Design Pulse: Insider to support Premier’s perspective on workplace and interior trends, extending the design direction into email communications.
Social Media
Templates and campaign concepts gave the team several ways to present projects and expertise:
- Behind the Build for construction storytelling
- From Sketch to Space for design-focused narratives
- Year-in-review and project showcase carousels
The visual system connected content across LinkedIn, Instagram, and Facebook, providing a consistent foundation for recurring communications.
Recruiting & Community
The brand direction also supported communication about Premier as a workplace and community partner.
Content themes highlighted craftsmanship, culture, and collaboration, connecting the work with the people behind it. The visuals were designed to present Premier as a modern workplace while giving the team a clear way to tell stories about projects and community impact.
Outcome
Two complementary visual concepts brought construction and design together under one recognizable brand.
The refresh gave Premier a flexible system for presenting its expertise, projects, and people across marketing channels.
The work provided:
- A shared visual foundation for construction and design communications
- Consistent typography, color, and layout principles
- Email and social creative aligned with the brand direction
- Recurring campaign concepts for project and team storytelling
- A visual approach designed to support marketing, recruiting, and community communication
The project refined Premier’s existing story so its visual presence could better reflect the level and range of work the company delivers.