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Meineke Net Lease Property Campaign

Friedman Real Estate
My Role: 
Campaign Strategy • Motion Content Direction • Graphic Design
A senior broker at Friedman Real Estate requested a strategic social media campaign to promote a newly listed investment property: a free-standing Meineke Car Care Center secured by a newly executed 20-year Absolute NNN lease. The objective was to attract qualified investors, increase visibility, and present the asset as a stable, long-term passive income opportunity.

In collaboration with Marketing Director Josh DeOrnellas, I developed a multi-post campaign combining motion graphics, static design, and thought-leadership content tailored for LinkedIn and other professional platforms.





Challenge

Commercial property listings often underperform on social media when presented as a single information-heavy post. The broker needed a campaign that could communicate complex investment details clearly while capturing attention and maintaining engagement over multiple days.

Key challenges included:
  • Translating technical underwriting data into digestible content
  • Differentiating the listing in a competitive net lease market
  • Appealing to sophisticated investors without overwhelming casual viewers
  • Positioning the broker as an expert, not just a seller
  • Sustaining visibility beyond a one-day announcement

Approach

Motion Graphics Carousel
A professionally animated carousel served as the primary awareness driver. Using structured visual storytelling, the animation introduced the property, lease structure, and investment highlights in sequential segments optimized for social media consumption.

Content included:

  1. Property identification and “For Sale” positioning

  2. 20-year Absolute NNN lease structure

  3. Sale price, NOI, and cap rate

  4. Lease terms and tenant responsibilities

  5. Location context and surrounding amenities

Static Investment Snapshot

A clean, information-forward graphic provided a quick evaluation tool for investors.

Key metrics highlighted:
  • Sale Price: $1,432,000
  • Cap Rate: 6.50%
  • Current NOI: $93,094
  • Lease Type: Absolute NNN
  • Year Built / Renovated
  • Broker contact information

This asset was designed for easy saving, sharing, and reference during investment discussions.

Thought-Leadership Text Post

The final component shifted from promotion to expertise. Instead of repeating listing details, the post discussed how experienced investors evaluate net lease assets beyond headline numbers.

Topics included:
  • Lease durability and income visibility
  • Contractual rent growth
  • Tenant expense responsibility
  • Market resilience of automotive service properties
  • Location fundamentals

The post concluded by linking these principles back to the listing, reinforcing the opportunity while building trust.

Outcome

The campaign transformed a standard listing announcement into a structured marketing initiative designed to guide investors from awareness to consideration.

Results included:
  • Increased visibility among targeted investor audiences
  • Elevated perceived value of the asset
  • Professional, ready-to-deploy marketing materials for the broker
  • Stronger positioning of the broker as a knowledgeable advisor
  • A repeatable framework for future property campaigns