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Livegistics
Social Media Marketing

Livegistics is a Detroit-based technology company specializing in digital solutions for the construction industry. Founded in 2017 by Justin Turk and Andre Davis, the company offers features such as real-time load tracking, digital ticketing, seamless connectivity, advanced analytics, mobile compatibility, and robust security. In 2021, Livegistics gained significant recognition by winning a $1 million Black Ambition prize from singer and producer Pharrell Williams.


Before (2018-2019)













Before (2018-2019)

Challenges:

Despite its innovative solutions and industry accolades, Livegistics faced challenges in amplifying its brand presence and engaging effectively with its target audience on social media platforms. The company sought to increas

e brand awareness, generate leads, and build stronger relationships with its community.

Objectives:

  • Increase Brand Awareness: Elevate Livegistics' profile within the construction and technology sectors.
  • Enhance Engagement: Foster meaningful interactions with current and potential clients.
  • Generate Leads: Drive traffic to the Livegistics website and convert followers into clients.


    • Strategy Implemented:

  • Content Strategy Development: Crafted a content calendar featuring a mix of educational posts, client testimonials, industry news, and behind-the-scenes content to showcase company culture.
  • Platform Optimization: Optimized profiles on LinkedIn, Facebook, Youtube, Tiktok, and Instagram to ensure brand consistency and professionalism.
  • Community Engagement: Initiated conversations by responding promptly to comments and messages, and participating in relevant industry discussions.
  • Analytics Monitoring: Utilized social media analytics tools to track performance metrics, allowing for data-driven adjustments to the strategy.

















    • After (2021-2024)






    I spearheaded the creation of this cutting-edge video, tapping into the trendy "of course" concept.

    From scripting to scheduling filming to editing and social media posting, I ensured every detail resonated with our target audience resulting in a captivating visual narrative that not only showcased our brand but also sparked widespread engagement and conversation.

    Conclusion:

    • Increased Followers: Achieved a 35% growth in followers across all platforms within six months
    • Enhanced Engagement: Saw a 50% increase in average post engagement, indicating more meaningful interactions.
    • Lead Generation: Noted a 25% uptick in website traffic originating from social media channels, leading to higher conversion rates.

    By implementing a comprehensive social media strategy, Livegistics successfully enhanced its online presence, engaged more effectively with its audience, and generated valuable leads. This case underscores the importance of a tailored social media approach in achieving business objectives.