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Livegistics

Social Media Marketing + Targeted Exhibition Design

Livegistics is a Detroit-based technology company specializing in digital solutions for the construction industry. Founded in 2017 by Justin Turk and Andre Davis, the company offers features such as real-time load tracking, digital ticketing, seamless connectivity, advanced analytics, mobile compatibility, and robust security. In 2021, Livegistics gained significant recognition by winning a $1 million Black Ambition prize from singer and producer Pharrell Williams.

Before (2018-2019)

Before (2018-2019)

Challenges:


Despite its innovative solutions and industry accolades, Livegistics faced challenges in amplifying its brand presence and engaging effectively with its target audience on social media platforms. Additionally, as the company expanded its industry influence, it sought to make a strong impact at trade shows and exhibitions, where in-person engagement could drive business growth.

Objectives:

  • Increase Brand Awareness: Elevate Livegistics' profile within the construction and technology sectors.
  • Enhance Engagement: Foster meaningful interactions with current and potential clients.
  • Generate Leads: Drive traffic to the Livegistics website and convert followers into clients.
  • Strengthen Trade Show Presence: Design an exhibition booth that visually communicates Livegistics' value proposition to key industry players.

Strategy Implemented

Social Media Strategy

  1. Content Strategy Development: Crafted a content calendar featuring a mix of educational posts, client testimonials, industry news, and behind-the-scenes content to showcase company culture.
  2. Platform Optimization: Optimized profiles on LinkedIn, Facebook, and Twitter to ensure brand consistency and professionalism.
  3. Community Engagement: Initiated conversations by responding promptly to comments and messages and participating in relevant industry discussions.
  4. Analytics Monitoring: Utilized social media analytics tools to track performance metrics, allowing for data-driven adjustments to the strategy.














After (2021-2024)






I spearheaded the creation of this cutting-edge video, tapping into the trendy "of course" concept.

From scripting to scheduling filming to editing and social media posting, I ensured every detail resonated with our target audience resulting in a captivating visual narrative that not only showcased our brand but also sparked widespread engagement and conversation.

Exhibition Booth Design

In addition to social media efforts, I designed a custom exhibition booth for Livegistics to enhance its trade show presence. The concept focused on pillars, with each representing a different target audience, including Waste Generators, Contractors, Transporters, and more. This design approach visually communicated how Livegistics serves multiple industry stakeholders, making it easier for attendees to understand the company's offerings at a glance.

The booth featured:
  • Clear visual segmentation to highlight the unique value for each audience.
  • Strong branding elements to reinforce Livegistics’ presence.
  • Engaging visuals and messaging to draw in attendees and initiate conversations.

Results

  • Increased Social Media Followers: Achieved a 35% growth in followers across all platforms within six months.
  • Enhanced Engagement: Saw a 50% increase in average post engagement, indicating more meaningful interactions.
  • Lead Generation: Noted a 25% uptick in website traffic originating from social media channels, leading to higher conversion rates.
  • Successful Trade Show Presence: The booth effectively engaged attendees, with clear messaging that resonated with Livegistics' diverse target audiences. Attendees quickly identified how the company’s solutions applied to them, leading to increased inquiries and potential business leads.

Conclusion

By implementing a comprehensive social media strategy and thoughtful exhibition booth design, Livegistics successfully enhanced its online presence, engaged more effectively with its audience, and strengthened its impact at industry events. This case highlights how a multi-channel approach combining digital and in-person strategies can drive meaningful brand growth.