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Knauf Media Group

Brand Identity & Website Assets

Knauf Media Group, a Detroit-based creative firm, approached me for a complete brand identity system and supporting marketing collateral. Their goal was to build a bold, professional presence that communicated their unique position at the intersection of media, technology, and storytelling.



Objectives:

  • Establish a distinct and memorable brand identity
  • Design a logo system adaptable to web, social media, and merchandise
  • Provide responsive website assets and print-ready collateral
  • Ensure the visual system aligns with their AI-driven media product, Amplily

Process & Deliverables

1. Brand Identity Design
Developed a logo suite with stacked and horizontal variations

Defined a modern, high-contrast color palette:

  • Crimson Authority (#971626)
  • Midnight Steel (#0D1B2A)
  • Vibrant Gold (#F8B400)
  • Charcoal Depth, Modern Fog, and Pure White as accents

Curated typography and iconography to reflect clarity, professionalism, and innovation

2. Website Asset Design
  • Delivered a responsive asset kit for KMG’s internal development team
  • Created annotated mockups in Figma including mobile and desktop specs
  • Used Figma's share/embed features to ensure collaborative visibility

3. Print Collateral
Designed a branded pull-up banner featuring Amplify's core features

Optimized layout and hierarchy for readability at distance

Delivered files in high-res print formats and recommended vendors for production



Outcome:

Knauf Media Group now has a clean, confident visual identity that captures their mission and positions them for growth. The assets I delivered helped them present consistently across digital and physical touchpoints, enhancing both credibility and audience recognition.

 View the full figma here



Client Feedback:

“Working with Jordan Mickey has been one of the most seamless and inspiring creative collaborations of my career. Her design work has been instrumental in shaping the evolution of both BrandSpace Detroit and Knauf Media Group. From strategic brand foundations to visual storytelling that feels personal and sharp, Jordan has a gift for pulling ideas out of your head and turning them into something extraordinary.”

– Nina Knauf, Founder Knauf Media Group

Tools Used

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Canva (for mockups and handoff previews)