Detroit, Michigan
Designer. Strategist. Creative thinker.
Thoughtful strategy.
Distinctive design.
Jordan Mickey
Creative & Digital Strategy Manager
I bring strategy and design together to help brands tell their stories, connect with their audiences, and make an impact.
From identities and campaigns to websites and social content, I build work with a clear purpose and a little personality.
Let’s make something thoughtfulSelected work
Branding / Campaigns / DigitalBrand Identity / Website Design
Knauf Media Group
My Role
- Brand Identity & Logo Design
- Color & Typography Systems
- Website Asset Design
- Responsive Mockups & Design Handoff
- Print Collateral Design
Knauf Media Group, a Detroit-based creative firm, approached me for a complete brand identity system and supporting marketing collateral. The goal was a bold, professional presence reflecting the firm’s position at the intersection of media, technology, and storytelling.
I developed a logo system, visual language, responsive website assets, and print collateral to connect the brand across digital and physical touchpoints. Website assets were prepared for implementation by KMG’s internal development team.
Objectives
- Establish a distinct and memorable brand identity
- Create a logo system adaptable to web, social media, and merchandise
- Provide responsive website assets and print-ready collateral
- Align the visual system with the firm’s AI-driven media product
Brand Identity
A flexible logo system
I developed a logo suite with stacked and horizontal variations, providing options for different formats and placements.
Color & Typography
A modern, high-contrast palette established the brand’s visual direction:
- Crimson Authority: #971626
- Midnight Steel: #0D1B2A
- Vibrant Gold: #F8B400
- Charcoal Depth, Modern Fog, and Pure White as supporting accents
Typography and iconography reinforced clarity, professionalism, and innovation across the identity.
Website Assets
I delivered a responsive asset kit for KMG’s internal development team, translating the brand identity into a practical foundation for the website.
- Annotated Figma mockups with mobile and desktop specifications
- A responsive asset kit for development handoff
- Shared Figma files and embeds to support collaboration
Print Collateral
I designed a branded pull-up banner presenting the core features of KMG’s AI-driven media product.
The layout prioritized readable messaging and a clear hierarchy for viewing at a distance. I delivered high-resolution print files and recommended vendors for production.
Outcome
A confident visual identity with coordinated assets for digital and physical communication.
The project gave Knauf Media Group a cohesive logo system, responsive website design assets, and print collateral. These deliverables provided a consistent visual foundation for presenting the firm and its work.
Client Feedback
“Working with Jordan Mickey has been one of the most seamless and inspiring creative collaborations of my career. Her design work has been instrumental in shaping the evolution of both BrandSpace Detroit and Knauf Media Group. From strategic brand foundations to visual storytelling that feels personal and sharp, Jordan has a gift for pulling ideas out of your head and turning them into something extraordinary.”
Nina Knauf
Founder, Knauf Media Group
Tools Used
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Canva for mockups and handoff previews