The projects called for communication at very different scales. A billboard needed to introduce a message within seconds, while a sponsorship package needed to guide readers through more detailed information.

Across the work, the design needed to:

• Make each campaign’s purpose and next step clear
• Balance photography, typography, and organization branding
• Maintain readability across large-format and editorial layouts
• Connect community-focused messages with appropriate imagery
• Adapt the visual direction to different audiences and placements

Fundraising Event Billboard

In collaboration with First Media Group, I designed a 48 × 14-foot billboard promoting Legends on the River, a fundraising dinner cruise aboard the Ovation celebrating EZC’s 30 years of community service.

The composition prioritized the event name, followed by the date and reservation information. A photograph of the cruise ship communicated the experience, while EZC’s signature green connected the advertisement with the organization’s identity.

I explored multiple layouts to refine the balance between the message, image, and branding. The final artwork was prepared for large-format production.

• Prominent typography for distance viewing
• Event and reservation details arranged for quick reading
• Cruise imagery as the main visual focal point
• A supporting “Live Entertainment & More” callout

Inviting Community Participation

I developed billboard concepts inviting people to connect with EZC through membership. The directions explored two messages: “A Stronger Detroit Starts With Us” and “Become a Member.”

The first direction emphasized shared community purpose. The second made the invitation to join more direct. Showing both offered different ways to frame the same membership opportunity.

Refining the Call to Action

Following feedback, I removed the email address and kept the website as the single destination. This simplified the information viewers needed to remember within the short viewing window of an outdoor advertisement.

Community-focused imagery supported the message, while the layout balanced the headline, organization identity, and website address.

Designing for a Planned National Conference

In collaboration with First Media Group, I developed the visual identity and promotional materials for The Power of Prevention, a planned national conference on substance misuse hosted by EZC in Detroit.

The work began with an electronic Save-the-Date and expanded into sponsorship materials, digital registration graphics, and a connected editorial system.

The conference did not take place. These materials document the design developed during planning; they do not represent attendance or fundraising results.

Visual Identity & Save-the-Date

Clear typography established a hierarchy for the event information. Following stakeholder feedback, I incorporated subtle Detroit skyline imagery to connect the design with the host city and the theme, A Call to Action from Detroit to the Nation.

Sponsorship & Strategic Partnership Package

I designed a multi-page guide presenting partnership opportunities and investment levels for corporate sponsors, foundations, and community organizations. Section hierarchy and consistent layouts made the information easier to navigate.

Registration & Digital Assets

Web and mobile registration graphics extended the visual direction into proposed digital event placements, connecting the promotional and registration materials.

These projects required different approaches to hierarchy and detail. For outdoor creative, the focus was a memorable headline and a clear destination. For the conference package, it was an organized reading experience with space for more substantial information.

Across both, I used typography, imagery, and layout to connect the organization’s purpose with the specific task each piece needed to serve.

Event Promotion

• 48 × 14-foot Legends on the River billboard
• Large-format production artwork

Membership Campaign Concepts

• A Stronger Detroit Starts With Us billboard variations
• Become a Member billboard variations
• Revised layouts with a single website call to action

Planned Conference Materials

• Conference visual identity and electronic Save-the-Date
• Sponsorship and strategic partnership package
• Web and mobile registration graphics
• Editorial layout system

A body of community-focused design spanning outdoor campaigns, event promotion, and editorial materials.

The work provided EZC with designs tailored to different communication needs, from introducing a fundraising event at a glance to explaining partnership opportunities in a multi-page document.

This case study demonstrates my ability to adapt visual communication across formats, respond to feedback, and develop campaign materials around a clear message and next step.