The brochure needed to explain a substantial community development project within a compact print format. Readers needed to understand why Eden Park matters, how the project was progressing, and how they could support it.

The design had to balance project information with a welcoming tone for community members, donors, and partners. Clear hierarchy and accessible layouts were essential to helping readers move through the material.

The design strategy centered on clarity, breathing room, and trust.

Key decisions included:

• Structuring the story around why the park matters, project progress, what comes next, and how to support it
• Using a restrained, nature-inspired palette to reinforce healing and environmental restoration
• Pairing editorial typography with friendly iconography to balance credibility and warmth
• Planning for print legibility, information hierarchy, and safe placement around folds

The visual system used generous spacing and a calm palette to give the message a hopeful, approachable tone.

A print piece built around the reader’s journey

The final deliverable was an 11 × 17-inch tri-fold brochure designed for community distribution, meetings, and fundraising events.

Key design elements included:

• An inviting cover pairing the headline “A Breath of Hope” with a park rendering
• Interior panels organized into clear sections with headings and icons
• A progress panel presenting the project information supplied for the brochure
• A dedicated call-to-action panel encouraging donations and community involvement
• Warm imagery featuring families, seniors, and children to connect the vision with the people it would serve

Making project progress easy to find

The brochure highlighted 90% design completion, a planned 2026 construction start, and a $20 million investment. These details reflected the project information presented at the time of design.

The layout balanced storytelling with practical information, guiding readers from the park’s purpose to opportunities for support.

Color

Forest green, soft sage, warm cream, and muted sky blue reinforced themes of nature, air, and renewal.

Typography

A refined serif for headlines paired with a clean sans serif for body copy created a clear hierarchy and supported readability.

Iconography

Minimal line-style icons reinforced key concepts without competing with the content.

Imagery

Conceptual renderings showed the vision for the park, while lifestyle photography connected that vision with everyday community experiences.

A clear, welcoming brochure connecting Eden Park’s vision with opportunities for community support.

The piece provided Tri-City CDC with a professional print tool for community distribution, fundraising outreach, and partner conversations.

The brochure brought together:

• A clear explanation of Eden Park’s mission and scope
• An organized presentation of project progress and next steps
• A visible invitation to donate and get involved
• A visual direction aligned with environmental restoration and community well-being

The result gave the organization a consistent way to introduce the project and share its vision for a healthier, more connected community.