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Eden Park Community Project

Flyer Design
The Eden Park Community Project is an environmental justice initiative led by Tri-City Community Development Corporation, focused on transforming a former school site into a 5.7-acre green space for Southwest Detroit, River Rouge, and Ecorse. The goal of this project was to design a tri-fold brochure that clearly communicates Eden Park’s vision, progress, and community impact while inspiring trust, engagement, and donations.










Strategy & Approach

The design strategy centered on clarity, breathability, and trust.

Key decisions included:

  • Structuring content in a clear narrative flow: Why it matters → Progress → What’s coming → How to support

  • Using a restrained, nature-inspired color palette to reinforce themes of healing and environmental restoration

  • Pairing editorial typography with friendly iconography to balance credibility and warmth

  • Designing with print in mind, ensuring legibility, hierarchy, and fold-safe layouts

The visual system intentionally avoided harsh contrasts or dense layouts, allowing the message to feel calm and hopeful.

Design Solution

The final deliverable was an 11 × 17 tri-fold brochure, designed for community distribution, meetings, and fundraising events.

Key design elements:
  • A soft, inviting cover featuring the headline “A Breath of Hope” paired with a park rendering to immediately communicate the vision

  • Interior panels organized into digestible sections with clear headings and icons

  • A progress panel highlighting milestones (90% design completion, 2026 construction start, $20M investment) to build credibility

  • A strong call-to-action panel encouraging donations and community involvement

  • Warm imagery featuring families, seniors, and children to humanize the impact

The overall layout balances storytelling with information, guiding the reader naturally through the brochure.

Visual Language

  • Color Palette: Forest green, soft sage, warm cream, and muted sky blue to evoke nature, air, and renewal
  • Typography: A refined serif for headlines paired with a clean sans serif for body copy to ensure readability and hierarchy
  • Iconography: Minimal, line-style icons to reinforce concepts without distracting from the content
  • Imagery: A mix of conceptual renderings and lifestyle photography to show both vision and lived experience

    • Outcome

    The brochure provides Tri-City CDC with a versatile, professional marketing tool that:

    • Clearly communicates Eden Park’s mission and scope

    • Builds trust with donors, partners, and community members

    • Supports fundraising and outreach efforts

    • Aligns visually with the organization’s values and long-term vision

    This piece serves as both an informational asset and an emotional touchpoint, reinforcing Eden Park as a symbol of hope, health, and community resilience.