DHDC serves a diverse community through programs spanning youth development, housing assistance, entrepreneurship, community advocacy, and violence prevention. With so many initiatives, the organization needed a cohesive approach to communicating its impact while maintaining an authentic connection to Southwest Detroit.

The social presence needed to:

• Increase awareness of programs, services, and resources
• Strengthen organizational credibility and community trust
• Highlight authentic stories, achievements, and partnerships
• Make information accessible through clear, engaging, bilingual content
• Balance planned branded communications with timely community updates

Community. Opportunity. Impact.

I developed a content strategy centered on positive, people-focused storytelling. Alongside promotional graphics and organizational announcements, the approach emphasized community experiences, accessible resources, and the individuals behind DHDC’s programs.

I organized monthly social media calendars around recurring themes:

• Program spotlights and educational resources
• Community success stories and partnerships
• Staff recognition and accomplishments
• Media coverage and organizational updates

The calendars served as flexible frameworks, allowing DHDC’s communications team to incorporate timely event photography, videos, and community updates alongside planned content. This supported consistency while preserving the authenticity of the organization’s day-to-day work.

I designed original social media graphics using DHDC’s established identity, combining its green, teal, yellow, and orange palette with bold typography, varied layouts, and authentic community photography.

Clear hierarchy, mobile readability, and recognizable branding guided the designs. The layouts introduced variation while keeping the feed connected.

• Community Violence Prevention awareness graphics
• Monthly welcome and organizational awareness posts
• Media coverage highlights
• English and Spanish housing assistance graphics
• Thanksgiving and community appreciation graphics
• Program-focused educational and resource communications

Accessibility was an important consideration throughout the project. I developed complementary English and Spanish graphics promoting DHDC’s one-on-one housing assistance services.

The materials communicated support with water bills, property taxes, tax affidavits, municipal services, and language assistance. Consistent layouts, iconography, and hierarchy helped connect the two language versions.

The coordinated designs were intended to make essential resources easier to understand and access.

Beyond visual design, I developed captions, content themes, and editorial calendars connecting DHDC’s programs with broader community outcomes. Topics included entrepreneurship, youth development, housing resources, Community Violence Prevention, and staff accomplishments.

Amplifying Community Impact

I also designed graphics highlighting earned media coverage, helping extend the visibility of DHDC’s work across its digital channels.

Working with DHDC’s communications team, I incorporated available photography and program information while leaving room for timely, authentic storytelling.

Reporting period: August 1–November 1, 2026

Facebook and Instagram overview figures totaled approximately 280,400 content views and 5,700 content interactions during the reporting period.

Combined overview content views

280.4K

Combined content interactions

5.7K

Facebook three-second video views growth

+93.5%

Instagram content interactions growth

+12.3%

Instagram

• 162.2K total views in the content overview
• 9.2K accounts reached
• 4.2K content interactions, up 12.3%

Instagram Detailed Views Breakdown

• 93,632 reported views
• 76,766 organic views
• 16,866 paid views

The Instagram content overview and detailed views breakdown report different totals. They are shown separately as supplied; the 93,632 detailed views are not added to the combined overview figure.

Facebook

• 118.2K content views, up 18%
• 31,164 viewers, up 18.2%
• 9.7K three-second video views, up 93.5%
• 1.5K content interactions
• 89,911 organic views
• 28,295 paid views
• 2 days and 6 hours of watch time, up 93.9%

Performance reflects DHDC’s account-level organic and paid activity across the reporting period, including content from its communications team and other contributors. Results are not attributable exclusively to the individual assets I developed. Growth percentages are reproduced from the supplied reporting; the comparison period is not specified here. LinkedIn is part of the content scope but is not included in these totals.

• Developed monthly social strategies and editorial calendars
• Designed original graphics for community programs, awareness campaigns, and organizational communications
• Wrote captions and adapted messaging for different content themes
• Developed English and Spanish visual communications
• Created graphics to amplify media coverage and community achievements
• Coordinated with DHDC’s communications team on assets, program information, and feedback
• Refined recommendations to balance branded graphics with authentic photography and timely storytelling
• Reviewed social performance to assess audience engagement and visibility

A structured, community-centered approach connects consistent branding with accessible information and authentic storytelling.

Through strategic planning, original design, and collaboration with DHDC’s communications team, the work helped create a more cohesive framework for showcasing the organization’s programs, resources, and impact.

For me, the project demonstrates how thoughtful digital strategy and visual communication can support a mission-driven organization while keeping the people it serves at the center of the story.