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Crowned By Candace: Branding & Scheduling System Integration

Brand Identity + UX/UI Design


Crowned by Candace is a luxury hair brand dedicated to enhancing beauty and confidence through expert hairstyling. To help establish a cohesive brand identity and improve the client booking experience, I provided a complete branding solution, including logo design and a customized scheduling system.

Logo & Brand Identity Design

This project started unexpectedly during a hair appointment with Candace in June. As she worked on my hair, we started talking about my work in graphic design. Next thing I knew, I was designing the logo for her business.

She needed a brand identity that reflected the regal, sophisticated experience she provides to every client. I designed a logo featuring a crown to symbolize empowerment, elegance, and individuality. The typography strikes the perfect balance between modern professionalism and warmth, reflecting her high-end yet welcoming approach.

This logo has since become the face of Crowned by Candace, representing her dedication to turning hair dreams into reality.





Custom Acuity Scheduling System

Beyond branding, Candace needed a professional and user-friendly scheduling platform to streamline appointments and enhance the client experience. To meet her needs, I customized an Acuity Scheduling system tailored to her business.

Branded Design:
  • Integrated her signature purple and gold color scheme along with the Crowned by Candace logo to create a cohesive brand presence.
  • Featured professional photography to personalize the platform and highlight her premium services.
Hours & Availability:
  • Clearly listed operating hours, ensuring clients can easily find open appointment slots.
  • Structured the schedule to reflect her unique availability (e.g., evening hours on Thursdays, mid-afternoon on Sundays).
Policy Integration:
  • Outlined key policies (deposit requirements, cancellation rules) to manage expectations and avoid miscommunication. 
Enhanced User Experience:
  • Designed a clean, mobile-friendly layout for easy accessibility
  • Simplified booking steps for a quick and hassle-free appointment process.






Conclusion:


By combining strong branding with a seamless scheduling system, I helped Crowned by Candace create a polished, professional, and user-friendly client experience. The refined booking process and cohesive brand identity position her business for long-term success.

I’m proud to have played a role in bringing Candace’s vision to life—helping her build a brand that’s as elevated and empowering as the services she provides. Every client who books with her is truly Crowned. 👑