Crowned by Candace
Brand Identity Design
For this project, I had the opportunity to collaborate with Candace, a licensed cosmetologist who is passionate about enhancing the beauty and confidence of her clients. Candace, the founder of Crowned by Candace, wanted a logo that would capture the essence of her brand—sophistication, empowerment, and personal care.
Conclusion
The collaboration began during a hair appointment in June, where we discussed her vision, and I shared my expertise in graphic design. What started as a casual conversation soon led to the creation of her official logo, designed by Sol Studios, my creative agency.
The goal was to develop a visual identity that represented the regal and uplifting experience Candace offers in her salon. The final design features a crown element that reflects both royalty and individuality, symbolizing the beauty Candace brings to life in every client. The typography is modern yet elegant, striking a balance between professionalism and approachability, which mirrors Candace’s vibrant yet personal brand.
Through this project, we were able to visually define her brand as she continues to turn hair dreams into reality. The Crowned by Candace logo is now the cornerstone of her growing business, representing not only her skill but her passion for making every client feel like royalty.
This project showcases my ability to transform a client’s story into a powerful visual identity, creating a lasting brand presence that resonates with their target audience.
The goal was to develop a visual identity that represented the regal and uplifting experience Candace offers in her salon. The final design features a crown element that reflects both royalty and individuality, symbolizing the beauty Candace brings to life in every client. The typography is modern yet elegant, striking a balance between professionalism and approachability, which mirrors Candace’s vibrant yet personal brand.
Through this project, we were able to visually define her brand as she continues to turn hair dreams into reality. The Crowned by Candace logo is now the cornerstone of her growing business, representing not only her skill but her passion for making every client feel like royalty.
This project showcases my ability to transform a client’s story into a powerful visual identity, creating a lasting brand presence that resonates with their target audience.