Detroit, Michigan
Designer. Strategist. Creative thinker.
Thoughtful strategy.
Distinctive design.
Jordan Mickey
Creative & Digital Strategy Manager
I bring strategy and design together to help brands tell their stories, connect with their audiences, and make an impact.
From identities and campaigns to websites and social content, I build work with a clear purpose and a little personality.
Let’s make something thoughtfulSelected work
Branding / Campaigns / DigitalHospitality / Integrated Digital Marketing
Chicane
Digital Marketing
My Role
- Campaign Strategy & Creative Direction
- Email Design & Responsive HTML
- Copywriting & Social Media Design
- Short-Form Video Production
- Performance Reporting & Brand Management
Agency: Marx Layne & Company
Client: Chicane, Plymouth, Michigan
Title: Creative & Digital Strategy Manager
As Creative & Digital Strategy Manager at Marx Layne, I partnered with Chicane, an upscale restaurant in downtown Plymouth, to develop and execute integrated marketing campaigns that supported its digital presence and encouraged reservations throughout the year.
I connected email marketing, social media, and video through consistent campaign concepts. Seasonal menus, recurring promotions, special events, and live entertainment were supported by coordinated creative that reached guests through their inboxes and social feeds.
The Opportunity
Restaurants compete for attention in a crowded digital space. Promotions often have a short lifespan, audiences expect fresh content, and each campaign needs to communicate the dining experience as well as the offer.
Chicane needed an approach that felt as refined as its dining experience while remaining flexible enough to support weekly promotions, seasonal offerings, special events, and ongoing brand awareness.
Each campaign needed to reinforce the restaurant’s identity, encourage reservations, and create a consistent experience across digital channels.
My Approach
I led creative strategy and execution from concept through launch, connecting campaign planning, design, copywriting, responsive HTML development, social media, video, and reporting.
Every deliverable supported a broader campaign objective. Email provided room for a detailed story and clear reservation opportunities, while social graphics and short-form video extended the message through additional formats.
Results
The following figures summarize the reported campaign performance. Email figures represent the highest reported rates; social figures are combined totals.
Email Marketing
- Highest Open Rate
- 56.46%
- Highest Click Rate
- 13.19%
- Highest Click-to-Open Rate
- 23.35%
Social Media
- Combined Content Views
- 500K+
- Combined Reach & Viewers
- 100K+
- Interactions
- 5,000+
Spring Menu Launch
The Spring Menu campaign introduced seasonal offerings while positioning Chicane as a destination for elevated weeknight dining. The email combined editorial typography, food photography, and a clear content hierarchy to guide guests from discovery to reservation.
The campaign highlighted the overall dining experience through featured dishes, Happy Hour, private events, and reservation opportunities.
Campaign Deliverables
- Responsive HTML email
- Campaign strategy
- Copywriting
- Creative direction
Executive Chef Video
I created short-form video featuring Chicane’s Executive Chef introducing new menu offerings. The content brought a personal voice to the campaign and showcased the restaurant’s culinary expertise.
- Views
- 1.8K
- Interactions
- 108
- Shares
- 14
885 Happy Hour Reel
A companion reel highlighted Chicane’s 885 Happy Hour, creating a more casual entry point into the campaign while reinforcing the restaurant’s atmosphere and signature cocktails.
- Views
- 2.6K
- Interactions
- 66
Happy Hour Creative
Designed to encourage weekday visits, this campaign presented Happy Hour as an experience for professionals, coworkers, and client meetings.
A responsive HTML email and supporting social content reinforced recurring dining experiences and encouraged after-work reservations.
Corporate Happy Hour
The campaign paired a responsive HTML email with supporting social media that reinforced recurring dining experiences and encouraged after-work reservations.
Supporting Social Campaign
To maintain engagement throughout the week, I developed promotional graphics highlighting recurring dining experiences beyond Happy Hour.
- Views
- 4.6K
- Link Clicks
- 18
- Interactions
- 20
Lobster Boil
The creative emphasized exclusivity and urgency while maintaining the restaurant’s visual identity. Messaging focused on limited availability and encouraged immediate reservations.
Supporting Social Campaign
Supporting graphics extended the campaign across Facebook and Instagram while maintaining visual consistency with the email.
- Views
- 3.9K
- Interactions
- 18
- Shares
- 4
Ongoing Marketing
In addition to major campaigns, I developed creative supporting Chicane’s weekly programming and seasonal initiatives.
The work included:
- Live entertainment
- Weekly specials
- Seasonal promotions
- Event marketing
- Holiday campaigns
- Restaurant announcements
These assets supported a consistent publishing schedule and reinforced the restaurant’s identity throughout the year.
Design System
I established a repeatable creative system with a flexible visual language across email, social media, and video.
Consistent typography, photography, color, and messaging created familiarity while allowing each campaign to feel fresh and timely. The system gave recurring promotions a clear foundation and supported a cohesive experience across channels.
Outcome & Reflection
A connected digital marketing program bringing together strategy, design, copywriting, and execution.
Working through Marx Layne, I translated Chicane’s business goals into coordinated campaigns that balanced brand storytelling with reported engagement performance.
From responsive HTML emails to social graphics and video, each piece supported a shared campaign message. The project demonstrates my ability to plan across channels and carry a creative concept through to launch and reporting.