Black Creatives Club+
Student Organization at CCS2019 - 2023
Role: President & Founder
As the President and Founder of the College for Creative Studies (CCS) Black Student Union, I embarked on a journey to craft a brand identity that would resonate with our vibrant and creative community. This case study delves into the development of a visual identity that reflected unity, creativity, and empowerment.
In 2019, the CCS Black Student Union was in its infancy, lacking a cohesive brand identity. My challenge was to create a visual language that not only represented our values but also spoke to the hearts of the student body and the broader community.
![](https://freight.cargo.site/t/original/i/1af4fc0ac173b13d43d5ae8d985189273e6cf79b979883c6158006a9a56720c5/My-project-2.png)
![](https://freight.cargo.site/t/original/i/87680058d924c789842658f96ad26761ce0366c8be1e92dee3fa564730f7c5f6/IMG_5431-2.jpg)
My Approach
With a deep personal commitment to this project, I initiated conversations with fellow students to capture their vision and values. This collaborative approach laid the foundation for a brand strategy that encapsulated the essence of our organization.
To promote the CCS Black Student Union and our events, I created captivating print and physical collateral. Flyers, posters, banners, and event programs became vehicles for our vibrant brand identity.
![](https://freight.cargo.site/t/original/i/edc25d82ddf45de0230b5093ab56c989a20bfd021aadb28735b27a3269bfcb6a/Screen-Shot-2021-12-16-at-10.18.48-PM.png)
![](https://freight.cargo.site/t/original/i/cb5747ca30d6e261422dbae464c4e5ec3e23d4a56c79b0ce55f9dce1e80bf7c1/Screen-Shot-2021-12-16-at-10.20.06-PM.png)
![](https://freight.cargo.site/t/original/i/aff552795d793256a693683fde4bf278cf5d7308544c748f0ea0c75eea3b0b64/Screen-Shot-2021-12-16-at-10.18.56-PM.png)
Meeting Pictures
![](https://freight.cargo.site/t/original/i/4d2ac514948fd1cab3481f07739cce6f2a5eaea06531d6f3a804f06cc8e02737/Screen-Shot-2021-12-16-at-10.20.23-PM.png)
![](https://freight.cargo.site/t/original/i/b4db5e1340d7f95c84f13eeac5d18fd3584f7a0da525e685f3ed788124d4ac29/Screen-Shot-2021-12-16-at-10.20.14-PM.png)
![](https://freight.cargo.site/t/original/i/792c2414236d187b1d5abecba8debf3c6f8e19ad59661637208af7b90d692a10/Screen-Shot-2021-12-16-at-10.19.56-PM.png)
![](https://freight.cargo.site/t/original/i/3ee534b24b18f7c2595e526094e909c4d617fe6d7c41e0a23e50e4a0554c6fed/Screen-Shot-2021-12-16-at-10.19.46-PM.png)
![](https://freight.cargo.site/t/original/i/98f2649e1c4a8fcf0ad11e387ee76eeff01b52b1573f1d47a973237ef0def9e5/Screen-Shot-2021-12-16-at-10.19.32-PM.png)
![](https://freight.cargo.site/t/original/i/7627292c1f6a34e08ccaff66136a2ab044f556f370e22e66bc023927b2962f38/Screen-Shot-2021-12-16-at-10.19.22-PM.png)
![](https://freight.cargo.site/t/original/i/a681897d85017d67f88bf61f3e9ba23464662ab7386227220c8f61ea53ff8da8/Screen-Shot-2021-12-16-at-10.19.16-PM.png)
![](https://freight.cargo.site/t/original/i/69796336fd3f3b6446794a6cf541abfdd45857dc77e9cec6ce7c4d9d01eb3fef/Screen-Shot-2021-12-16-at-10.19.10-PM.png)
![](https://freight.cargo.site/t/original/i/39ee679340f85651a5c03b66a60d2f8d72ff978978b90b61d766a4739a9b8d50/Screen-Shot-2021-12-16-at-10.18.26-PM.png)
![](https://freight.cargo.site/t/original/i/0384a25766c33777fdd48cce0e29ce1967d50a82d5da84fb124e213c91a6f562/Screen-Shot-2021-12-16-at-10.18.18-PM.png)
![](https://freight.cargo.site/t/original/i/a623123ac9e261c827856de5b5655826ec590103744ffef36cd179db8cdb5cec/Screen-Shot-2021-12-16-at-10.17.34-PM.png)
![](https://freight.cargo.site/t/original/i/e4909405d27f3a369c2b38a3a6865b19842ff32dd41f4334a4bd01e2098ed109/Screen-Shot-2021-12-16-at-10.17.26-PM.png)
![](https://freight.cargo.site/t/original/i/3caefc7dee4c87062744808297bf0f2418b9aff1d4ed0353992fc4e121ce9ca7/Screen-Shot-2021-12-16-at-10.17.19-PM.png)
Event Pictures
![](https://freight.cargo.site/t/original/i/65a7a6dc10f007e4d3e8f26819fd9d956effabb4fd1ed3c0934ddd1b75993e78/Screenshot-2023-02-26-at-7.03.47-PM.png)
![](https://freight.cargo.site/t/original/i/7005969d9c1b3fb27bfc7b886c2ee529db3b42937a349691f63bf52cac399d36/Screenshot-2023-02-26-at-7.04.27-PM.png)
The brand identity received an overwhelmingly positive response, propelling the CCS Black Student Union into a hub of engagement, collaboration, and empowerment.
This case study reflects my commitment to purpose-driven branding and community empowerment.
Connect with
@CCS_BLACKCREATIVESCLUB - Instagram
This case study reflects my commitment to purpose-driven branding and community empowerment.
Connect with
@CCS_BLACKCREATIVESCLUB - Instagram