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Abo Grub's Culinary Brand

Brand Identity Design



Develop a distinctive and professional brand identity for Ayyub Ama, known as "Abo Grub" in the culinary space. Abo Grub is an aspiring chef and TikTok content creator, offering a variety of meals and drinks while providing catering and meal prep services. The goal is to create a visual identity that encapsulates his culinary expertise with an elegant and bold touch.


Ayyub Ama, popularly known as "Abo Grub" online, is a passionate chef sharing his culinary creations on TikTok. Beyond his digital presence, Abo Grub extends his offerings to catering and meal prep services.




Application

  1. TikTok Content:
    • The brand identity seamlessly integrates into Abo Grub's TikTok content, elevating the visual appeal and creating a consistent brand experience for viewers.
  2. Catering and Meal Prep Services:
    • Professional and elegant brand elements extend to promotional materials for Abo Grub's catering and meal prep services.
    • Business cards, menus, and digital collateral feature the brand identity, ensuring a cohesive and memorable brand experience.
  3. Menu Design Maintenance:
    • I actively maintain Abo Grub's menu design, ensuring it remains aligned with the established brand identity. This includes updating content and incorporating new offerings.




Results


The new brand identity has significantly elevated Abo Grub's online and offline presence. It has garnered positive audience feedback for its elegance, professionalism, and bold aesthetic.



The new brand identity has significantly elevated Abo Grub's online and offline presence. It has garnered positive audience feedback for its elegance, professionalism, and bold aesthetic.

This case study demonstrates the successful development and application of a brand identity that captures the essence of Abo Grub's culinary expertise. The elegant, bold, and professional elements have contributed to enhanced brand recognition, increased engagement, and tangible business growth.